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Market Masters

CROSS-PLATFORM APP

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An underground hideout was transformed into a mesmerising immersive and interactive space.

Using phones for precise tracking, visitors moved around interacting with fluid visuals projected on the room. Touching and swiping gestures on the screen repelled particles in the phone’s view, influencing how they flowed across the surfaces. To enable the device to know its position and rotation relative to the real world, a detailed understanding of the environment is constantly improved upon by combining sensor data with feature outlines seen through the camera. The resulting experience was an elegant and unexpected way to observe and interact with the surrounding environment.

The installation was part of Distractions, a tech summit presented at Manchester International Festival of arts

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PROTOTYPING & DISCOVERY PROCESS

We felt falling through environments depicting the inner self would work for both the concept and the medium of VR.

A series of visuals were created around themes we noticed across Anish’s work over the years. We felt falling through environments depicting the inner self would be an ideal way to present the vision. As the experience progresses and you fall deeper, the themes are explored through physical, ethereal and abstract environments, which represent peeling back layers of the physical, emotional and thinking self. You pass through these living layers, finding yourself left in a void - a space full of what isn't there.

Aesthetically the visuals reflected Anish’s two poles of precision and mess, of slickness and abstract chaos, with the materials and textures suited to his physical works.

A GAME-LIKE SIMULATION

Anish Kapoor is a leading contemporary artist, most well known for his large-scale abstract sculptures set against the backdrops of global cities and natural landscapes. Whether it be infinite holes, impossible reflections or giant structures, he frequently plays with perspective and perception, at times leaning into illusion.

Market Masters Phone Layout
Project Image

71%

CONVERSION RATE

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90,000+

Minutes played

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30,000+

Sessions

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1st

Innovation award

COLLABORATORS & CREDITS

PRODUCTION
DEBUG / MUIRA

PROTOTYPING
DEBUG / MUIRA
DEVELOPMENT
DEBUG

GAME DESIGN
DEBUG
DESIGN
BENEDICT WEBB

SOUND
NICK DYMOND

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